Work with regional business development team to deliver business
results.
- Design marketing program mechanics by collecting
and analyzing internal and external data, aiming to deliver the
best result for clients and the company.
- Adhere to company
procedures in getting comments / approvals from brands, internal
departments and overseas offices.
- Assist in preparation for
internal and external meetings, such as presentations, marketing
collaterals and instore mock-ups.
- Design and analyze market
research for better business planning, including quantitative and
qualitative shopping behavioral research.
- Facilitate all
regional communications within the team and with the group.
Manage
the marketing execution for programs in China.
- Develop best
in class in store marketing strategies to ensure a true in store
event using 360 degree marketing techniques.
- Champion
participation in digital media, coordinating with regional and
global marketing teams.
- Liaise with internal departments
(especially sales and project management), overseas offices,
clients and agencies to ensure smooth program launch.
-
Prepare and deliver marketing brief to clients and agencies.
-
Coordinate the development of and approvals for client marketing
and advertising materials.
Support the corporate marketing
and product development functions.
- Liaise with the regional
team to compile regional marketing intelligence.
- Update the
regional product range plan for key accounts.
- Research
information to help execution of marketing plan in specific
country.
Undertake any ad hoc projects as required by the
Regional Marketing Manager, Asia Pacific and the Head of Business
for China.
