Senior Data Analyst (Digital) – APAC (HK$70K to HK$80K monthly)
(Ref. No.: 26546)
Our client is a global cosmetic & skincare group with APAC
headquarters in Hong Kong; they are urgently looking for a Data
Analyst who will work closely with Global and APAC Online team and
dedicated Product teams to support the Product Manager and other
team members on metrics and trends, dashboards and reporting, and
deep dives into specific areas of the DTC ecommerce experience. You
will collaborate closely with Business Stakeholders, Product
Management, UX, UI, team members. You will present findings to both
internal and external stakeholders, modifying your approach and
level of detail to cater to the audience. You will play a critical
role in supporting the success of the overall product vision and
strategy.
工作职责
-
Leverage Google Analytics, Business Intelligence Tool and other
Customer Sentiment tools to contribute to fully developed view
of current brand position by market, and areas of improvement
-
Analyze online user behavior, conversion data and customer
journeys, funnel analysis and customer segments
-
Facilitate tagging requirements for data collecting, managing
and reporting on web analytics and other website metrics
-
Present learnings and data trends to stakeholders, catering
approach to audience
-
Develop dashboards and custom views to support Product Teams'
products
-
Analyze impact of site speed performance on ecommerce KPIs,
including impact of key releases and extrapolate potential
impact of further releases
-
Analyze specific digital product pilots to model ROI.
Present recommendation on rollout strategy based on learnings
-
Collaborate with UX and digital product capability teams to
analyze products across brands to define areas of opportunity
for investment
-
Recommend site experimentation tests and ensure measurement of
success of test is properly established. Analyze results
of tests (Google Optimize, Optimizely) and speak to
recommendation with confidence
-
Present learnings to Digital Experience stakeholders to drive
informed decision-making for internal roadmapping
-
Develop performance dashboards for business users &
stakeholders that support all stages of ecommerce funnel
- Provide insights to accelerate the growth of our business
-
Coach Product Managers and other team members on data analysis
and tools
工作要求
-
Bachelor’s Degree in a quantitative discipline (Economics,
Data Analytics, Statistics, Engineering, Computer/computational
sciences or similar)
-
5+ years of experience working in management consulting, or in
an internet-driven analytics environment, specifically focused
on website performance, navigation, merchandising best
practices, traffic analysis, and usability or CRM analysis
-
3+ years of experience with analysis and data visualization
platforms (strong experience with Looker, Data Studio etc.)
-
Strong understanding digital acquisition, marketing
effectiveness & conversion rate optimization within the
following channels: display, programmatic, ecommerce website,
Social, Search, and CRM
-
Strong analytical skills with direct working experience in SQL
and web analytics (familiarity with Google Analytics required)
-
Direct experience working in a cross-functional role with proven
ability to effectively communicate
-
Experience working within teams adopting an Agile software
development methodology
-
Excellent time management and organizational skills with
appropriate sense of urgency and proactive approach
-
Proficient with JIRA, Confluence, and other software development
support tools
-
Knowledge on web design and development including JavaScript and
HTML writing
- Strong verbal and written communication skills
-
Strong organizational skills to assist in managing multiple
projects and tasks
-
Ability to multi-task, working independently and to collaborate
with cross functional teams
- 职位编号:
- 26546
- 日期:
- 31/05/2024
- 工作类别:
- 资讯科技 / 电讯
- 薪金范围:
- HK$70K to HK$80K
- 学历要求:
- Degree
- 联络电邮:
-
[email protected]
取消立即申请